Skip to content

Field notes

Older field notes

Page 2 of 3.

July 6, 2026 · 6 min read

The zero-markup SKUs hiding in your pricebook

Somewhere in your book are items you sell at cost without knowing it. They got pasted in from old software and never re-priced. Here's how to find them.

June 29, 2026 · 6 min read

Your ServiceTitan pricebook isn't done

Shops treat the pricebook like a project that ends at go-live. It doesn't end. Here's the maintenance rhythm that keeps it making money.

June 22, 2026 · 8 min read

How to pull and automate your ServiceTitan follow-up report

Most shops quote far more than they close and never see the total. ServiceTitan already has the report that shows it. Here's how to pull it, and how to automate it so it never falls off your list.

June 22, 2026 · 7 min read

The 10 ServiceTitan pricebook setup mistakes that cost you money

We've rebuilt a lot of ServiceTitan pricebooks. The same ten mistakes show up in almost all of them. Here they are, with the fix for each.

June 15, 2026 · 6 min read

Why your techs discount, and how to stop it

Discounting isn't a sales-skill problem. It's the sound a tech makes when the price is indefensible. Here's the actual cause, and the fix.

June 14, 2026 · 9 min read

ServiceTitan pricebook optimization, explained

Optimization isn't tidying your pricebook. It's making it price right, hold margin, and sell. Here's what to optimize, in what order, and who should do it.

June 13, 2026 · 9 min read

How to calculate your loaded labor rate

Your wage is the smallest part of what an hour costs. Here's the cost ladder from wage to the rate that clears a profit, and why most shops price too low.

June 13, 2026 · 13 min read

ServiceTitan dynamic pricing, explained so it finally clicks

A static price is a photograph of your costs. A dynamic price is a mirror. Here's what that's worth, how ServiceTitan really builds the number, and how to turn it on without the pain.

June 11, 2026 · 8 min read

How to build HVAC install options techs can actually sell

The whole method for HVAC install options that sell: AHRI matchups, tiers built around questions, and proposals a tech presents instead of assembling.

June 11, 2026 · 5 min read

A perfect ServiceTitan implementation can still lose money every day

You can have a flawless ServiceTitan setup and still bleed money daily, because implementation configures the software, not the pricebook and workflow underneath it.

June 11, 2026 · 6 min read

Rebuilding a ServiceTitan pricebook from scratch: the order to do it in

When a book is past patching, you rebuild it in a specific order. Skip the order and you just rebuild the same mess with newer fonts.

June 11, 2026 · 5 min read

ServiceTitan's AI variant builder matches by word, not function

The AI attached a condensate pump to a boiler because it matched the word 'pump.' Why automated variant building still needs a human who knows the trade.

One pricebook trick a month